Yakima HoldUp EVO – Available Now!

holdupevo_pdp_10_1

Yakima HoldUp EVO

Fast, secure, and easy to use, the HoldUp EVO is built to handle new bike standards, like fat tires and boost hubs, but it easily carries the classics too. The StrongArm hook secures the bikes at their wheels, protecting carbon frames and painted surfaces.  Tilt the rack with bikes loaded for quick rear-of-vehicle access using the new easy to reach tilt lever and KickStart™ foot pedal. The super-simple locking SpeedKnob™ makes install a tool-free breeze and included SKS bike locks keep your mind at ease.

PRODUCT DETAILS
  • Hitch mounted tray rack that loads quickly and carries two bikes without frame contact
  • NEW Easy-access tilt mechanism and KickStart™ foot pedal make raising and lowering the rack a breeze, even with bikes loaded
  • NEW Tool-free locking SpeedKnob™ makes installation and removal fast, easy and secure
  • StrongArm hook secures bike at wheels, protecting painted surfaces and carbon frames
  • Easily adjust trays to reduce bike-to-bike interference
  • Fits most bikes, including fat-tire, mountain, road, hybrid, women’s specific, BMX, kids’ bikes, & E-bikes under 50 lbs.
  • Accommodates disc brakes, through axles, boost hubs, and full suspension bikes
  • Fits 20” to 29” wheel sizes and tires up to 5” wide
  • Integrated SKS (Same Key System) locks included for added bike security
  • Carry four bikes – just add the HoldUp EVO +2 (compatible with 2” version only)

This slideshow requires JavaScript.

Advertisements

Yakima Grows its Multi-Platform Retail Training Program for 2018

The brand’s technical training program will reach even more retailers in 2018 through in-store events, clinics and expanded online content

From SNEWS By 

Yakima RackDawg Training Event

Yakima, the innovation leader in vehicle racks and cargo solutions, is continuing to demonstrate its deep commitment to its retailers with the expansion of its retail training program in 2018. The program includes both hands-on training at clinics and events across the country, and online training through the Yakima Garage and Brandlive.

“We far exceeded our retail training goals in 2017, and we’re excited to maintain that momentum and reach even more partners in 2018,” said Matt Swainbank, Events and Training Manager at Yakima. “Our goal is to provide all of our partners with unparalleled support, and we have created a diverse array of educational options. From our RoadWarrior team of brand and training representatives located across the country, to our industry-leading full-day RackDawg training events, to the ever-expanding online Yakima Garage training site and new for 2018, live video training in partnership with Brandlive.”

At the center of Yakima’s retail training program are the RoadWarriors, a traveling team of dedicated brand and training representatives across the country. In 2017, this team trained more than 4,000 retail employees in cities across the country through hundreds of clinics and 17 RackDawg events. RackDawg is a full-day training event that is free to all retailers. It includes sales and product training, hand-on technical installation, with lots of Yakima-style fun mixed in.

Led by Yakima’s RoadWarrior field team, the Yakima vehicle fit team, and Yakima sales representatives, RackDawg embraces the spirit of the brand, arming retailers with the know-how they need to give their customers the best experience possible. The RackDawg program kicked off in February in Austin, TX and continue throughout the spring nationwide.

“Yakima has shown a wide-ranging commitment to having the best trained Rack Attack employees through RackDawg and in-store training seminars. These efforts have translated into us having the most knowledgeable staff providing great service and expert installs for our customers. In return for these efforts Yakima has seen some great sales growth across their range in our 12 stores,” said Graeme Paterson, president of Rack Attack.

Yakima’s online training portal, the Yakima Garage, is even more robust for 2018 with more content than ever, including a library of sales and installation videos, company news, and quarterly sales contests.

New for 2018 is the addition of live product training events from Yakima headquarters and key tradeshows, in partnership with Brandlive. These live retail training sessions, broadcast to Yakima’s dealer network, allow the company to be nimble and train retailers on new products as soon as they are available.

“For many years, Rock/Creek has been the beneficiary of a multitude of training opportunities created by Yakima. Whether is been their dedicated tech reps, the RackDawg program, or the Yakima Garage, we’ve always seen the value in participating in these programs. There is a direct correlation between these opportunities and how it translates to rack sales within Rock/Creek,” said Jonathan Scott, co-owner of Rock/Creek Outfitters.

Added Scott, “One of the biggest reasons we appreciate these events is the fact that it reminds us who our true partners are. Thanks to this hands-on training, we can differentiate ourselves from the rest of the retailers out there, as we have gained the knowledge to take care of the customer in the best way possible by having the best trained and most knowledgeable staff. We are appreciative of Yakima going the extra mile to help make us stand out.”

Upcoming 2018 RackDawg Events

  • Thompson, CT – 3/28/2018
  • Cincinnati, OH – 4/5/2018
  • Lansing, MI – 4/12/2018
  • Salt Lake City, UT – 4/17/2018
  • Bay Area, CA – 4/24/2018
  • Denver, CO – 4/24/2018
  • Tampa, FL – 10/24/2018

For more information on RackDawg training, visit yakima.com/rackdawg. To register for an event, visit yakimagarage.com, or contact Yakima at roadwarrior@yakima.com.

About Yakima

Yakima Products, Inc. is a world leader in vehicle racks and cargo solutions for a variety of consumers, from outdoor enthusiasts to car aficionados. The company offers variety of cargo management products, including racks for bikes, boats, ski equipment and other gear, cargo boxes and bags, rooftop tents and awnings, and high performance multi-sport trailers. Yakima Products, Inc. is headquartered in Lake Oswego, Oregon. For more information, visit www.yakima.com.

Yakima SkyRise – Poler Edition

FA17_Poler_Yakima-1_acbb9cd5-73b8-4213-80aa-8bc67f7ff9da_1024x1024.jpg

EXCLUSIVE POLER SKYRISE TENT! Yakima teamed up with Poler on this custom SkyRise rooftop tent. It’s crafted from the materials we know and trust. The 210D nylon is light and breathable with mesh panels for ventilation and star gazing. The weather-shedding rainfly has a waterproof PU coating and for warm, clear evenings, leave it off for a faster set-up and a wide-open view.

PRODUCT DETAILS
  • Easy to pitch design means less work and more play
  • Thick, 2.5” wall-to-wall foam mattress provides cushy comfort
  • Mattress includes removable cover for easy cleaning
  • Made from the same lightweight and breathable materials as backcountry tents – 210D nylon
  • All windows and the two skylights have solid and mesh panels that zip open to improve ventilation and provide a view of the starry skies
  • 210D nylon rainfly with PU coating protects you from the elements
  • Aluminum poles are light, strong and pre-set to make pitching a breeze
  • Tool-free vehicle mounts – no bolts required – means it’s easy to put on and quick to take off
  • Locks to roof rack with SKS Lock Cores (included) for added security
  • Ladder and all hardware are included for easy set up
  • Tent FAQs?

The Yakima Poler SkyRise tent is available at your independent local Yakima retailer, but they are a limited edition item, so they won’t be available forever! Hurry in to your local Yakima Dealer!

 

Yakima: Small Car Big Adventure

SC_LockUp_Final-600x600.png

 

Every Car is an Adventure Mobile

Nimble and parkable, your trusty compact isn’t limited to grocery runs and the daily commute. It’s your adventure mobile, so rig it up right. We have racks that fit just about any small car out there – yours included – so you can load up and hit the road.

 

 

Ride Small. Travel Large.

SC_SCROLLIMG_5

Four seats for friends – keep it that way

Rack your lil’ ride.

You don’t need a big ride for big adventures.

There’s a common misconception that you need a big car to have big adventures… we strongly disagree. With the addition of a Yakima roof rack to your smaller hauler, your tiny ride can easily accommodate you, your friends, and your gear, no matter what the season.

Our racks fit just about any small car out there – from a Mini Cooper to a Toyota Prius, and everything in between.  Simply switch up your gear mounts to accommodate any activity, and turn your small car into a year round bad ass adventure-mobile.

SC_SCROLLIMG_2

Unlimited options for bikes and cargo

Building your adventure mobile.

The basics of a roof rack

A roof rack is the foundation of your small car adventures. Made up of towers and crossbars, adding one to your lil’ ride will expand your cargo space and extend your adventures throughout the entire year.

Endless gear combinations and no seasonal limitations, that’s the roof rack advantage. We’ve tailored our roof racks specifically for each smaller hauler out there, so you can hit the open road with all your gear and peace-of-mind.  Find out what we’ve got for your smaller hauler to get started building your adventure-mobile!

Yakima FatCat EVO

Need a last minute gift idea for the adventurer in your life? How about a brand new ski and snowboard mount? The FatCat EVO is perfect!

YAKIMA FatCat EVO 4 and 6

The FatCat Evo 4 and 6 add more than 4 inches of extra space to accommodate wider all-terrain skis and snowboards. The racks hold four skis/two snowboards and six skis/four snowboards respectively.

FATCAT 6 EVO

The FatCat EVO is Yakima’s sleekest, quietest, and sweetest ski & snowboard mount. It is wide enough to carry six pairs of powder skis – up to 136mm at the tip – or four snowboards. FatCat EVO mounts tool-free on virtually any roof rack. The HangOver™ clamp attachment point makes it easier to reach your skis or boards. SKS locks are built in for added security, and the mirror black finish looks awesome on your roof. For T-Slot crossbars, add the SmarT-Slot Kit 2 for a super sleek setup (sold separately).

PRODUCT DETAILS
  • Easily carries six pair of skis – up to 136 mm wide at the tip – or four snowboards
  • Aerodynamic design delivers a quiet ride and streamlined good looks
  • Universal mounting system works with round, square, factory, and most aerodynamic roof racks
  • Integrated SkiLift provides clearance for tall bindings
  • DoubleJoint™ hinge expands for easy use with thick skis and boards
  • HangOver™ clamp-mounting position shifts the mount further out on your vehicle’s roof rack allowing easier access to skis and snowboards and leaving more room for other gear
    • (A) Standard mounting location
    • (B) HangOver™ clamp-mounting position
  • Large button makes it easy to open with gloves or mittens on
  • Sleek mirror black finish looks great on your roof
  • Integrated SKS (Same Key System) locks included
  • Compatible with T-slot crossbars – just add our SmarT-Slot Kit 2 (sold separately)
  • FatCat Evo 4 ($229)
  • FatCat Evo 6 ($279)

Smart-Slot Kit 2

Go super sleek with this low-profile conversion kit that lets you mount your FatCat or FatCat EVO to T-slotted crossbars, such as our JetStream bars.

Gear Junkie: FatCat EVO

The following is from GEARJUNKIE.COM

GEARJUNKIE Emerging Gear: Outdoor Products This Week

A peek at emerging products from the sometimes cutting-edge, sometimes quirky world of gear design.

Fatter Winter Rack

Haul more of the newest gear to the slopes on Yakima’s FatCat Evo 4 and Evo 6 roof racks. Touted as “the most aerodynamic” snow sports mount by Yakima, the FatCat Evo 4 ($229) and 6 ($279) add more than 4 inches of extra space to accommodate wider all-terrain skis and snowboards. The racks hold four skis/two snowboards and six skis/four snowboards respectively.

FATCAT 6 EVO

The FatCat EVO is our sleekest, quietest, and sweetest ski & snowboard mount. It is wide enough to carry six pairs of powder skis – up to 136mm at the tip – or four snowboards. FatCat EVO mounts tool-free on virtually any roof rack. The HangOver™ clamp attachment point makes it easier to reach your skis or boards. SKS locks are built in for added security, and the mirror black finish looks awesome on your roof. For T-Slot crossbars, add the SmarT-Slot Kit 2 for a super sleek setup (sold separately).

PRODUCT DETAILS
  • Easily carries six pair of skis – up to 136 mm wide at the tip – or four snowboards
  • Aerodynamic design delivers a quiet ride and streamlined good looks
  • Universal mounting system works with round, square, factory, and most aerodynamic roof racks
  • Integrated SkiLift provides clearance for tall bindings
  • DoubleJoint™ hinge expands for easy use with thick skis and boards
  • HangOver™ clamp-mounting position shifts the mount further out on your vehicle’s roof rack allowing easier access to skis and snowboards and leaving more room for other gear
    • (A) Standard mounting location
    • (B) HangOver™ clamp-mounting position
  • Large button makes it easy to open with gloves or mittens on
  • Sleek mirror black finish looks great on your roof
  • Integrated SKS (Same Key System) locks included
  • Compatible with T-slot crossbars – just add our SmarT-Slot Kit 2 (sold separately)

Smart-Slot Kit 2

Go super sleek with this low-profile conversion kit that lets you mount your FatCat or FatCat EVO to T-slotted crossbars, such as our JetStream bars.

Unracked: Fly Fishing The Pacific Northwest

Unracked-Logo

Matt Swainbank: Events And Training Manager / Fly Fisherman

Winter steelhead, summer trout – Matt is an avid fly fisherman. And – let’s get this out of the way right now – he is not going to share his super-secret spot.

 

HeaderMatt2.jpg

But he will share what he does at Yakima. “My role varies quite a bit. I run point and handle logistics for all of our major national trade shows, plus organize all of our retail training and consumer events. There’s a lot of awesome. A fun aspect is my role is always changing. Spring is about training. I spend a lot of time traveling – I was a Yakima Road Warrior for two years, so I know the fun and the pain. Winter I get to settle back in – a little bit – and start planning for the next season.”

 

 

Fishing the Northwest

 

 

The Right Gear

Matt’s Yakima system starts with his cargo box – one that’s just the right size. “Man, I would have to say the SkyBox 12 Carbonite is the Yakima thing that I love most. With the Outback and 70-inch bars, I can put the 12 on the side and create room to carry whatever watercraft – canoe, SUP, or a kayak in a JayLow – I need. The narrower box means I can bring fishing and camping gear, a boat, and still have room for the dog.”

Other equipment Matt relies on/loves includes – of course – “All the fly fishing gear.” But he also likes to indulge his inner biologist. “The stuff I tend to pack most often would be field guides – mushroom guide, plant guide – I like being able to be scientific and learn about the ecosystems. We even track cloud cover, water temperature, things like that, and keep a log so we know what the right conditions were. When they line up again, even years later, we know it’s time to get out there.”

Car2

SkyBox 12 Carbonite & KeelOver on RoundBars

Matt’s Tips

  1. Always get bigger crossbars than the minimum size recommended….you never know when you want to bring two boats or a bike along
  2. Practice catch and release for our future generations [and safe fish handling]
  3. Catching a fish is only a part of the fun….enjoy the scenery, sights, water, and the companions you are with
  4. The fish don’t just bite when the weather is good…dress appropriately on the bad days and get out there. Plus it means fewer people – that sometimes gives you a better chance
  5. Always take your waders, boots, and lifejacket out of your cargo box when you get home to dry out. Otherwise, fish will smell you from miles away the next time you go out!

Canoe

On the Road

fishn--600x600When Matt sneaks out of work early, he doesn’t usually go fishing – he would rather commit at least full day to that – he keeps it simple.

“There’s minimal midweek fishing, but there are lots of hikes around Portland. I think the awesome thing about being here is that any direction takes you to something new and exciting, like the desert or the ocean. For a midweek afternoon escape, I grab my best buddy and our dogs and bomb out. Weekends are about fishing, setting up a nice basecamp, and having some Rainiers.”

When pushed to disclose his favorite fishing-focused basecamp, Matt stays cagey. “I think I’ll plead the fifth on that one. Look, the variety is what makes it, any direction you go. Head towards the coast for steelhead in fall and winter, up to the mountains in summer for trout. Even right here on the Columbia and the Willamette, we can go out and fly fish for smallmouth bass.”

FatCatFishing

Memorable Moments

When asked to share an especially memorable moment, Matt mulls. “I don’t know…just fishing is awesome…”

But he knows. There is definitely The One.

“It was last winter, catching the 34-inch, wild, fresh-from-the-ocean steelhead on the fly. The one in the picture. This was the dream fish. Something that wild, that healthy – it was one of those oh-$%#! moments – whether you’re going to get that thing or it breaks you off. They call them unicorns for a reason. Or a gray ghost – you know they’re there, but they’re a ghost. The stars aligned on that one. We took a quick pic, then sent her off to do her things.”

HeaderMatt-1

More Unracked

YakimaUNRACKED_signOff-02Matt isn’t our only awesome employee. Checkout our entire Unracked series to see who else here at Yakima is getting outdoors, how they have their car racked out, tips and tricks, and their favorite Pacific Northwest adventure spots.

Stop in to your local Yakima dealer to get outfitted so you can get out there and find your unicorn!