From SGB Media by Carly Terwilliger
Yakima Products Inc., a vehicle racks and cargo solutions company, has partnered with Locally, an online-to-offline commerce platform that supports local retailers by guiding consumers to local dealers with the desired Yakima products in stock.
“We love that Locally supports both our consumers and our brick-and-mortar retailers. It brings together the best of both worlds for our consumers – blending our unparalleled online vehicle customization tool plus the convenience of the 24/7 online experience with the hands-on help and support from local retailers,” said Jason McGibbon, VP of sales at Yakima. “For our retail partners, Locally enables them to have a wider-reaching online presence, and to reach their local customers.”
Locally currently features more than 250 Yakima products. Consumers can do their research online, then find a local retailer to complete their transaction, enabling customers to support their community and get expert in-person assistance.
Lake Oswego, OR-based Yakima launched Locally’s Dealer Locator this summer, which allows shoppers to browse a participating store’s in-stock Yakima selection. Yakima’s phase two, which debuted on November 1, includes a Locally-powered Product Locator installed on every Yakima product page. This feature enables a shopper viewing a specific item to see which nearby store has that exact item in stock.
The Product Locator is powered by live retailer inventory feeds provided by dealers. Through Locally’s “Buy it Locally” conversion platform, shoppers can reserve an item or pay online for in-store pickup at a participating store.
“We’re very excited to have Yakima join the Locally family, and to empower both their local retailers and consumers,” said Mark Strella, Director of business development at Locally. “Yakima has a robust digital platform that lets consumers do online research for the best fit and products for their vehicle. Our tools take the experience one step further and translate that consumer research into local sales.”
The Yakima portfolio of brands includes Yakima, Whispbar and Prorack.