Fee returns to brand to manage US and Canadian operations
BEAVERTON, OR (BRAIN) — David Fee is returning to Yakima Products after a roughly one-year absence from the company.
Fee, who had worked for Yakima from 2005 through 2011, is returning as general manager of the company for the U.S. and Canada. The position was recently created to align with Yakima’s new global brand structure supporting its three-brand portfolio of Yakima, Whispbar and Prorack.
“We’re excited to welcome David back to Yakima to take on this critical role in the organization. I’m confident that David’s combination of industry experience and company knowledge will be a tremendous asset in the general manager position,” said Mark Reis, Yakima’s CEO.
Fee has more than 10 years of outdoor and sporting goods industry experience, most recently as the North American president of Garmont North America. His background also includes five years in the automotive industry, including Ford Motor Company and Harley-Davidson.
From Bicycle Retailer
by Steve Frothingham